Sunday, October 14, 2007
10/14 Putting Together the Foundation and Press Materials
Courtney is rocking out in her johnnie, watching a little television before bedtime. She's had a pretty low key day, mostly chatting and kicking me about the neck and face (its a good thing she's such a sweetheart).
I've caught a few hours to type up a sample press release for the fund we are starting for Courtney's medical bills. I've already had some great feedback, but I'd also like to let her core audience see it before it goes out to the public. I'm hoping to get the press release out to Vermont and Maine news outlets next week along with a headshot of Courtney and a logo for the foundation. I plan to post the finished media materials on the site if anyone wants to copy them into an e-mail or letter of their own.
You'll notice that the release jumps ahead in two respects: Courtney's not eating real food as of yet but (knock on wood) its the next step once her trache is out Monday and I also mention that donations can be made to her fund (its nearly all set up). Aside from that, you can picture this running as a letter to the editor or sparking a reporter to jump on the story:
Dear (Editor’s Name)
I’m writing to you today to tell you about my girlfriend Courtney Blasius, a member of your community who’s in the hospital and needs help.
Courtney, 23, a member of UVM’s class of 2007, suffered an unpredictable cardiac arrest in her Burlington apartment on September 12, 2007. I called 911 and paramedics rushed her to the emergency room where doctors brought her back to life after her heart stopped beating for minutes.
Courtney spent three weeks in intensive care at Fletcher Allen Health Care , her brain was severely damaged from a lack of oxygen during the cardiac arrest. She had fallen into a coma, only steps away from a vegetative state and not even the doctors knew if she could ever recover.
Thanks to a tireless medical staff and the love of her family and friends, Courtney has made tremendous strides toward returning to her old self. She has since moved to Spaulding Rehabilitation Hospital in Boston and she is now able to talk, eat basic foods and move her legs and arms.
While Courtney’s health is priceless to us, health care will only cover a portion of the treatments she will need over the next two years, treatments that could cost nearly $1,000 a session. Without your help, Courtney may not receive the therapy she needs. Our inability to cover mounting medical bills could cost her a chance to bike again like she had with UVM’s cycling team or ride her favorite horse Tao back home in Maine.
I am making an appeal to the residents of Courtney’s adoptive state of Vermont to help her continue this miracle journey. We may never know the reason for Courtney’s heart attack, but we hope to one day know the reasons for her recovery: your love and support. Of the money raised by the Support for Courtney Foundation, 100% goes toward her medical and rehabilitation bills. Donation checks may be made out to “Support for Courtney” and mailed to: (address)
To find volunteer opportunities, get daily updates and make a donation online log on to www.supportforcourtney.com.
Thank you for your support.
Here is a sample logo, similar to the header of the blog. I'm looking to get a scan or a digital copy of Court's senior portrait (can someone e-mail if they do have one?)
Thanks for reading, let me know what you think. We're thinking about you Court.